
For its unique use of technology for user benefit, Fujifilm's IS-1 received an Innovative Digital Product Award from the Digital Imaging Marketing Association at the PMA 2007 Annual Convention and Trade Show.
DIMA Innovative Digital Product Awards recognize products or services that are technologically innovative or first of their kind. Fujifilm's IS-1 is the world's first production point and shoot digital camera capable of taking photographs in the infrared (IR) light spectrum and provides law enforcement, scientific departments and professional photographers with a digital camera that can enhance the efficiency and effectiveness of their operations.